When I ask “how are you?” it’s not out of habit or politeness—I genuinely care about your answer.
Hey there, I’m Shari👋🏽 (rhymes with “sorry”)
I’m a business success coach—or whatever self-appointed title fits me most in a given season—that believes you get to be a whole ass human and run a profitable, sustainable business that brings you professional fulfillment and financial success.
I never planned to be an entrepreneur—until the workforce pushed me out.
I was the definition of a high achiever—top student, stellar employee, always meeting (and exceeding) expectations.
So when I was unexpectedly walked out of my office and told it was my last day, I was shocked.
At the time, I was also navigating a chronic illness diagnosis that impacted my energy and mobility. I needed remote work accommodations—in a workplace that viewed remote work as a privilege reserved only for high-level executives.
That experience forced me to rethink my career and find a path that supported both my physical health and my professional fulfillment.
It led me to entrepreneurship. And in doing so, I realized something:
I wasn’t the only one struggling to build a business that actually worked with real-life constraints.
Some milestones on my entrepreneurial journey
2019
Starting Scrappy and Scaling Fast
I jumped into business without a perfect plan—freelancing, saying yes to projects, and figuring it out along the way.
Although my business growth felt slow while I was in it, within 8 months, I hit my first $10K month (actually, it was an $18K month) and landed so much work that I hired my first team member.
2020
Tough Tradeoffs
Just 10 months later, the business crossed the coveted six-figure mark. But that growth came at a price: a lot of hustle—and a whole lot of debt. It wasn’t sustainable, and I didn’t want to keep growing by repeating how I got there.
I didn’t just want revenue—I wanted a business that actually worked for my life.
2022
Transitions and Shit Shows
We moved to Oregon for my husband’s graduate school, which meant a higher cost of living, new financial pressures, and adjusting to state income taxes. At the same time, my mental health was declining due to personal life stress, making it clear that something had to shift.
2021
The Pivot
I discovered coaching and fell in love with helping others structure their businesses in ways that truly fit them. Coaching blended everything I loved—strategy, problem-solving, and human-centered business growth.
2023-2024
Scaling Back and Reassessing
With my husband unable to work due to health challenges, securing healthcare coverage became a priority. I returned to a traditional job (in a post-pandemic landscape with new options for remote work), and, for the first time in 5 years, my business didn’t need to support my livelihood.
As the industry went through a reckoning—calling out unethical practices—I had the space to reflect on what still felt fulfilling and what I genuinely wanted to do, rather than what I needed to sustain my business.
You are here (and by “you” I mean, me)
2025
The Work I’ve Been Doing is More Relevant Than Ever
I’ve been talking about capacity-conscious business strategies for years, and now, the conversation is finally mainstream. With more people feeling the impact of reduced capacity, my work is resonating beyond those who are most marginalized.
At the same time, AI has changed how we approach business, and I’m stepping into a new chapter—becoming a therapist. This year is about integrating everything I’ve learned to help entrepreneurs build sustainable businesses that honor their wellbeing holistically from their systems to their marketing to their inner world.
Why Clients Choose to Work with Me (and Keep Coming Back)
Deep strategy expertise and support that actually meets you where you are.
With over a decade in marketing, sales, and business strategy, I bring proven, grounded expertise to the table—but I’m not here to hand you a generic blueprint or force you into a rigid strategy. I combine strategic business insight with emotional intelligence so you can grow in a way that honors your capacity, values, and real life.
Clients get results that last—not just shiny social media wins and strategies that stop working six months later.
They raise their rates to reflect the value of their offers—and sign clients at those new rates.
They replace the unpredictable, feast-and-famine cycle with recurring revenue and the confidence to market their offers and openings whenever they need to.
They build systems and structures they can actually sustain (without needing a large team or adding tens of thousands of dollars in software costs).
Decision fatigue fades and momentum builds.
When you’re stuck in indecision or overwhelmed by options, I help you sort through what’s noise and what’s actually worth your energy—so you can move forward without overextending yourself. My background in content strategy, launch planning, and sales systems means I don’t just offer generic ideas. I help you filter, refine, and implement what works based on your unique business model, goals, and capacity.
A coaching approach that flexes with them.
Every business and human is different. And the same business and human might need different things in different seasons. I meet you where you are and help you:
Refine your offers and pricing so they align with your strengths and audience.
Build a marketing strategy that fits your energy and schedule.
Shift the internal or strategic roadblocks that are slowing you down.
Bottom line: I help you do less, but better.
You don’t need to push harder or do more. I’ll help you do the right things—in the simplest, most effective way—so you can build a business that fully supports you.
Did you know…
Above all else, the biggest determinant of successful outcomes from coaching is the coach-client relationship.
Yup, the data says so—and not just for coaching relationships, but in healthcare and education settings as well. Research confirms that the quality of the relationship between a coach and client has the biggest impact on achieving positive outcomes.
That’s why I want you to get a feel for who I am—not just as a coach, but as a human and a businesswoman. Our shared values create the foundation for a coaching partnership that truly works.
My Coaching Approach is Built on These Values
01
Intentionality
Every action should have a purpose. I help you align your business choices with what truly matters to you.
02
Integrity
Honesty and transparency are key in our work together, and I encourage you to build a business that reflects your values.
03
Excellence
Excellence is about doing your best within your current capacity, not about perfection. I aim to help you reach high standards while respecting your humanity.
In addition to the above, equity and social justice are central lenses I bring to my work. However, I do not consider them “core values” as they are not separate pillars of my work; they are integral to the way the business operates from our marketing message to our sales processes to our client relationships.
Beyond business, I’m just a whole ass human like you.
A few non-work related things about me:
I’m an INTJ
I’m both a coffee and a tea person
I listen to a wild range of music (my playlist on shuffle will go from Let There Be Love and Salaam Namaste to Love Me JeJe and Part of Your World with zero warning)
My favorite bookstore aisles are the self-help / personal development and health / healing sections
I’m multi-racial, multi-lingual, and a dual-citizen
Silliness and a dark sense of humor are my love languages
I’m married to my linguist husband, DeAndré. We’ve been together since 2013.
I met my bestie, Monique, in college. She’s a brilliant author, and she’s agreed to stick around for me until we’re 91.
I cherish my weekly video chats with my Mom and 93-year-old grandma, Dee.
At the end of the day, I love this work because I believe that well-resourced, healthy humans will create a more just world for us all to live and thrive in.
I am so honored to support each and every client that chooses to work with me.
I’d love to support you in building your version of success through entrepreneurship.