Episode 16: I’m not trying to be an asshole but…somebody lied to you about scaling
Episode Description
I’m nervous-excited to be introducing a brand new series to the podcast!
In the first episode in the series, I’m breaking down my biggest problems with how the online entrepreneurs and personal development experts talk about scaling. There are SO many inaccurate things circulating about what it means to run a business and what it means to scale, and I’d like to unpack these things that I’m finding problematic and share what my perspective is instead.
In today’s episode we’ll dig into:
Why I’m adding this series to the podcast and why I’ve been worried about speaking up about these topics in the past (if you don’t care about this context and just want the content + takeaways, skip ahead to 10:00 in the episode!)
What scaling actually is, why you may want to scale your business, and why it’s not for every business owner - plus a filter question to help you clarify whether or not it’s aligned with your individual values & desires
My biggest issue with the idea of running a business on autopilot, scaling passively or self-scaling strategies
The context that will help you make sense of why THE thing that will help you scale fast isn’t ONE thing and yet everyone online is marketing their strategy as THE solution (and not lying)
I hope this spicier-than-usual episode serves you big time and gives you so much permission to look critically at the dominant narratives in our space around scaling along with some more useful filters and perspectives to draw on instead so you can build a business that supports you!
