Episode 17: Building an audience of potential clients instead of people who just think you’re cool & inspiring

Episode Description

As an early stage entrepreneur, you know building an audience is key to your long-term growth.

But it’s one thing to build an audience. It’s another thing to build an audience of potential clients.

Maybe you’re getting tons of likes on your photos.

People cheering you on but not exactly buying.

If you’re feeling frustrated because your audience seems to really love your work but you aren’t seeing that translate into the clients or customers you desire, today’s episode is for you!

We’ll cover:

  • How to make your content resonate more with your ideal client (and whether cute pet pictures have a role!)

  • How to use your favorite inspirational quotes to drive sales

  • The power of giving the engagement you want to receive—and the valuable insights you’ll gain in return

  • Why asking for what you want explicitly is so important to getting what you want

  • How to uncover the magic of serving the lurkers and nurturing those who may not engage immediately but hold great potential as “later” clients

If you've been looking for ways to increase sales through your social media content, you won't want to miss this episode!

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Episode 18: Why executing feels hard and how to get through it

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Episode 16: I’m not trying to be an asshole but…somebody lied to you about scaling